As Financial Fair Play continues to linger in the minds of each Premier League club, the importance of generating your own finances as a club cannot be understated.
Commercial income is always a big part of a club’s revenue, and shirt sponsorship deals have become imperative for the financial stability of a top team.
Our recent renewal on the terms of the Emirates deal was a British record at the time and the biggest shirt deal in Europe (via the Mirror), but we have since been surpassed by some of our rivals.
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Check out the list of the top eight clubs in terms of their revenue from shirt sponsorship deals per year, as reported by The Evening Standard.
8) West Ham United – Betway (£6m)
Our London rivals had issues with their previous kit sponsors Alpari, who went into administration in January. This led West Ham to tie down their biggest kit deal ever with Betway (via The Telegraph).
7) Newcastle United – Wonga (£6m)
Despite the lucrative deal currently in place at St James’s Park, Wonga is hardly the most stable of sponsors and reports in May suggested that the company was set to end its sponsorship deal with the Magpies (via The Independent).
The problems look set to increase for Mike Ashley.